1. Who We Are
Rihla ("we", "us", "our") is a luxury travel wear brand. We collect and process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable national laws.
Contact: contact@rihlaofficial.com
2. Data We Collect
We collect the following categories of personal data:
- Identity data: name, email address, phone number
- Delivery data: shipping address, billing address, country
- Payment data: processed exclusively by Stripe — we do not store card numbers
- Usage data: browsing behaviour on our website (via cookies and TikTok Pixel)
- Communication data: messages sent via our contact form
3. How We Use Your Data
We use your data to:
- Process and fulfil your orders
- Send order confirmations and shipping updates
- Respond to your enquiries
- Improve our website and services
- Send marketing communications (only with your explicit consent)
- Comply with legal obligations
4. Legal Basis for Processing
We rely on the following legal bases under GDPR:
- Contract: processing necessary to fulfil your order
- Legitimate interests: improving our services, fraud prevention
- Consent: marketing emails — you can withdraw at any time
- Legal obligation: tax and accounting records
5. Data Sharing
We share your data with:
- Stripe: payment processing (your card data is never handled by us)
- Delivery partners: only the data required to ship your order (name, address)
- Polsia: our technology platform provider, which hosts our website and processes data under our instruction
- Analytics services: TikTok Pixel (see section 7 below)
We do not sell or transfer your personal data to third parties for their own marketing purposes.
6. Data Retention
We retain your personal data only for as long as necessary:
- Order data: 7 years (legal obligation for tax/accounting)
- Marketing data: until you withdraw consent
- Contact form data: 2 years from last communication
7. Cookies & Analytics
Our website uses cookies and similar technologies. We use:
- Essential cookies: required for the site to function (cart, checkout)
- TikTok Pixel: for advertising analytics. TikTok may collect data about your visit. You can opt out by adjusting your TikTok app settings or visiting TikTok's privacy settings.
- Polsia Analytics: anonymous usage statistics to improve our site
You can manage your cookie preferences through your browser settings.
8. Your Rights
Under GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data (where no legal obligation applies)
- Object to processing based on legitimate interests
- Withdraw marketing consent at any time
- Data portability (receive your data in a structured format)
To exercise any of these rights, contact us at contact@rihlaofficial.com. We will respond within 30 days.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. Payment data is encrypted via Stripe's PCI-DSS compliant infrastructure.
10. Changes to This Policy
We may update this Privacy Policy periodically. The current version will always be available on this page with its effective date.
Last updated: June 2026